submitted by Fain Signature Group
The centerpiece of the Día de los Muertos (Day of the Dead) celebration at Prescott Valley Town Center was a spectacular 12,000-square-foot installation by Haus of Themes, featuring giant calaveras (sugar skulls) and interactive augmented reality (AR) elements.
The immersive experience included intricate displays, photo ops and life-like animations, offering an educational journey through the traditions of Día de los Muertos.
Brad Fain, President and CEO of Fain Signature Group, said the group was “excited to offer awareness and educational opportunities about Día de los Muertos and other culturally significant events, enriching the lives of families, children and individuals in our community.”
In addition to the immersive exhibit, the celebration included performances by folklórico dancers, Mariachi Continental Azteca, Grupo Generación, food trucks, kids’ activities, sugar skull face painting, a parade and an Ofrenda contest sponsored by Yavapai College, where participants created traditional altars. Prizes included a Chromebook (1st place), Apple Air Pods (2nd place), and an Amazon gift card (3rd place).
The immersive exhibit was open Oct. 24 to Oct. 26 and Oct. 31 to Nov. 2, with the main event Nov. 2.
This celebration was presented by the Fain Family Foundation in collaboration with the Prescott Valley Chamber of Commerce Hispanic Business Association.
