Downtown Prescott welcomed the New Year as thousands gathered on historic Whiskey Row for the 15th annual New Year’s Eve Whiskey Row Boot Drop, a long-standing community tradition celebrating the arrival of 2026.
The evening’s signature moment featured the iconic 6-foot illuminated boot descending from the Palace Building’s flagpole — first at 10 p.m. and again at midnight — each drop followed by colorful fireworks that lit up the winter sky.
Live music kept energy high throughout the night, while food trucks, local restaurants, vendors and carnival-style games added to the festive street-party atmosphere. Families, friends and visitors of all ages lined Whiskey Row, capturing photos and sharing in a night that blended celebration, tradition and community spirit to usher in the New Year.
