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New Year’s Eve Whiskey Row Boot Drop

Sunday, December 31, 2023 @ 7:30 pm

It’s the biggest New Year’s Eve Party in Northern Arizona! The 13th Annual Boot Drop street party is a great way to bring in the new year. At 10:00 PM and again at midnight, the 6-foot illuminated boot will be lowered from The Palace building’s flagpole. There will be food vendors, live music, carnival games,and a large Ferris wheel. Free event for all ages.
Here is the event description from the organizers:

Celebrate the New Year at the Whiskey Row New Year’s Eve Boot Drop
The Biggest Party in Northern Arizona • 13th Annual Event Rings in 2024 in Prescott, Arizona

Prescott, AZ. – If you are fortunate enough to be on Whiskey Row in downtown Prescott, Arizona at the stroke of 10:00pm or midnight you will be thrilled by the one-of-a-kind spectacle of the Whiskey Row New Year’s Eve Boot Drop. Thousands will welcome 2024 on Sunday, December 31st, 2023 from 7:30pm to 12:30am. The festive 6-foot illuminated cowboy boot lowers down from a 40-foot flagpole with 2 drops; the first at 10pm and the second drop at midnight. As the crowd of thousands of people cheer both drops, fireworks will light up the night sky. The earlier drop occurs simultaneously with the traditional “Ball Drop” in New York City. It is especially popular with young families and those who wish to retire early. The boot descends from atop the historic Palace Building which is over 30 feet high. The Whiskey Row Boot Drop event is woven into Prescott’s holiday spirit and is a fitting closing celebration in Arizona’s Christmas City.

The tradition of New Year’s Eve drops has been around for over a century. It all began in 1904 when Adolph Ochs, owner of The New York Times, organized a grand celebration to welcome the new year and promote his newly built headquarters in Times Square. The event was a success and soon became an annual tradition. However, the Ball Drop itself started in 1907 when a large ball made of wood and iron was lowered from the tallest building at the time – One Times Square. This idea was inspired by maritime tradition where ships would drop time balls to signal noon.

Photo: Blushing Cactus Photography, Prescott, AZ



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Sunday, December 31, 2023
7:30 pm
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Downtown Prescott
100 S. Montezuma Street
Prescott, Arizona 86303
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