submitted by the Prescott Area Association of REALTORS®
In today’s housing market, remodeling isn’t just about aesthetics — it’s a strategic decision.
According to the 2025 Remodeling Impact Report from the National Association of REALTORS® (NAR) and the National Association of the Remodeling Industry (NARI), homeowners spent a staggering $603 billion on remodeling projects last year. REALTORS® are increasingly at the center of it all, helping clients make smarter choices whether they’re buying, renovating or preparing to sell.
The report highlights a fascinating gap between what brings homeowners joy and what brings a strong return on investment. Adding a new primary bedroom suite or upgrading the kitchen might deliver perfect “joy scores,” but projects like replacing a front door offer far better financial returns.
REALTORS® are uniquely positioned to bridge that gap, advising homeowners not only on what makes a home feel better but also on what makes it sell better.
When preparing a home for market, REALTORS® most often recommend practical updates: painting the entire home, refreshing individual rooms and installing new roofing. These projects may seem simple, but they can be the difference between a stale listing and a bidding war.
At the same time, REALTORS® have their fingers on the pulse of evolving trends. As kitchen upgrades, bathroom renovations and new roofs gain popularity, REALTORS® guide clients toward investments that boost a home’s appeal both now and years down the line.
REALTORS® also play a key role in helping buyers identify properties with strong investment potential. Whether it’s spotting a home that needs cosmetic updates or one with layout potential, they help buyers look beyond surface issues to see long-term value. Their market expertise allows them to highlight which renovations are worth the effort — and which may be money traps — helping clients build equity from day one.
Even in a world where housing affordability pressures loom large, the report finds that most remodeling decisions aren’t about cost constraints. Instead, homeowners are tapping into built-up equity and choosing to stay put, investing in the homes they already love. REALTORS® are the trusted advisers who help homeowners weigh personal satisfaction against market realities, ensuring their investments pay off, emotionally and financially.
In an era where every dollar — and every decision — counts, the role of the REALTOR® is more valuable than ever.
