The Pure Imagination Festival at Watson Lake landed with a bang in its inaugural year. Put on by Further West and led by an all-female team, this festival was the first of its kind. With acts such as Dawes, Talib Kweli, Rising Appalachia, Nikki Lane, and Fantastic Negrito, fans came to join the Prescott community from all over the Southwest. Local musicians Ponderosa Grove, The Cross-Eyed Possum and Stephy Leigh also gave show-stopping performances. Vendors, food trucks, performance artists, aerialists, and artisans were also involved throughout an exciting all-day event.
Photography by Blushing Cactus Photography