Verde Valley Wine Festival Back in Action

Verde Valley Wine Festival - Prescott NOW

The Verde Valley Wine Festival is Back in Action April 29-30 after a two-year COVID-induced hiatus, just in time to celebrate the area’s official designation as an American Vivicultural Area (AVA) by the U.S. Department of Agriculture.

“We are thrilled to be able to host the event again this year,” said Maynard James Keenan, founder of the festival and owner of Caduceus Cellars and Merkin Vineyards. “Guests will be treated to some of Arizona’s best wines, taste some great food in a picturesque setting and be able to learn about our growing viniculture. We look forward to welcoming back old friends and introducing newcomers to this great event.”

Northern Arizona’s premiere wine event has a new location for its return — the Old Town Activity Park, 187 E. Pima in Cottonwood.

To showcase everything the region has to offer, the festival plans to feature more than 20 Arizona wineries and a variety of Arizona brewers and distillers, plus dozens of culinary options and local crafters/exhibitors.


What is the best way to experience The Verde Valley Wine Festival? Be a VIP! These tickets are popular and always sell out! VIP tickets give you 1-hour early entry, exclusive access to the VIP tent, a swag bag, and so much more.

Verde valley Wine Festival - Prescott NOW
Visit to purchase your VIP tickets.

Platinum VIP gives you everything that you get with regular VIP, and it adds the Pre-Festival Celebration Event. THIS includes special wine and culinary options along with musical entertainment, live auction and preferred parking for the festival.

The celebration begins with a VIP platinum winemaker April 29 at the Cottonwood Community Clubhouse at 805 N. Main St. This special event will include premium wine and culinary options, a live auction and live music. Ticket holders will have the opportunity to bid on exclusive wine and travel packages and unique items created by local artists and artisans.

The festival itself will open April 30 to VIP ticket holders at 11 AM and at noon to general admission ticket holders. It will end at 5 PM. In addition to the wine, food, arts and craft vendors, attendees will enjoy live music throughout the day from three local bands.

The festival organizers are proud to be working in a collaborative partnership with two nonprofit organizations this year: the Arizona Vignerons Alliance (AZVA) and the Arizona Wine Growers Association (AWGA).

Tickets for both the Friday winemaker dinner and Saturday’s events are available now at To receive the latest information on the festival, sign up for the Verde Valley Wine Festival newsletter.

For more information on the Verde Valley Wine Festival, tickets, sponsorship opportunities and the AZVA or AWGA visit For festival updates, follow Verde Valley Wine Festival on Facebook and Twitter or visit The Verde Valley Wine Festival is back in action so don’t miss out!

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