by Blake Herzog
The fun and flair of Whiskey Row doesn’t stop where you think. Did you know about South Montezuma, the extension of the entertainment district? Welcome to SOMO — Prescott’s hottest destination.
This revitalized area is the half-mile between Goodwin Street and Montezuma’s curve westward into White Spar Road, and it is jumping with businesses new and venerable. It has a funky yet sophisticated atmosphere, some of the best restaurants in Prescott and chances to shop, relax and rejuvenate.
RESTAURANTS
Atmesfir
232 S. Montezuma
Prescott’s most exclusive fine dining, with an endlessly inventive menu that changes seasonally, daily or even hourly as the kitchen innovates.
Bill’s Grill
333 S. Montezuma
The freshest burgers and fries in town served in a casual setting, along with fish and chips, tacos, sandwiches and craft beer.
b. simple
222 S. Montezuma
Comforting breakfast food with a New Mexican twist and everything made in-house.
Colt Grill BBQ & Spirits
202 S. Montezuma
Handcrafted smoked pork, ribs, burgers, tacos and much more in laid-back western décor.
Vibes Juice Bar
224 S. Montezuma
Cold-pressed juice, smoothies and açaí bowls made with vibrant flavors and superfood nutrients.
Whiskey River Tavern
214 S. Montezuma
Top-notch burgers, tacos and cocktails served with live music every night.
AND MUCH MORE
Artisan Aesthetics
and Wellness
212 S. Montezuma
Full-service day spa that will get you looking and feeling like new with beauty and wellness treatments for all.
Common Ground Community Bible Church
236 S. Montezuma
A spiritual community offering ministry without judgement through services, bible study and service to the less fortunate.
Fite and Sons
Mercantile & Ice Cream
208 S. Montezuma
The sweetest shop on SOMO also has homemade fudge, toys, souvenirs and a year-round Christmas store, and don’t miss the Fite Girls Boutique next door.
Fite Girls
210 S. Montezuma
A boutique featuring classic cuts and textures with a nod to Southwestern comfort
and sass, from boots and
bags to dresses, blouses and a herd of cute cowgirlish hats.
Golden Nugget
Vacation Rental
226 S. Montezuma
Two 700-foot, one-bedroom apartments with full kitchens on the second floor of a historic building, each with its own rooftop deck with a view of
Thumb Butte.
Soul Ride Bike Shop
and Taproom
230 S. Montezuma
A hub for mountain bikers to prepare for the ride and unwind afterward.
Teeslanger226 S. Montezuma
This t-shirt shop has a lot more up its sleeve, including conceal carry purses, bugout bags, vintage-quality signs, Christian jewelry and lots of merch from their own His Army and Armed AF brands.
TRAX Records
234 S. Montezuma
The area’s best selection of used and new vinyl and CDs from every genre and other collectibles.
JUST OFF SOMO
Earth and Herbs Arizona
218 W. Goodwin
This metaphysical and herbal supply store also offers reiki healing and just opened at its new location in March.
